Media Releases
Media Release: 27/07/2009
2009 Grant Burge Moscato hits shelves early following a run-away debut
Grant Burge Wines has launched its 2009 Moscato Frizzante early on the back of a very successful 12 months for the new-look product launched last year.
See below for a snapshot of Moscato highlights:
• The new look 2008 Grant Burge Wines Moscato sold out in just nine months.
• Nelsen figures reveal the Moscato category has grown by more than 50% this year.
• Grant says there are a number of reasons behind the popularity of this low alcohol, slightly sparkling Moscato. “The fruity, frizzante style is attracting a new group of consumers to wine – particularly people who may have found other offerings too dry. Its fine, lifted aromatics have immediate appeal.”
• “We are also seeing a major surge in sales of this wine in Asian markets such as South Korea, Malaysia and China. In these emerging markets, we have discovered that drier wines are not often embraced. However, this fruiter style Moscato is really making an impact. Coincidentally, it is a great accompaniment to Asian food flavours.”
• The custom designed ripple bottle and appealing Grant Burge Moscato label has attracted considerable attention in both Australian and international markets.
• The wine won a Gold Medal at the 2009 Harpers’ Wine and Spirit Design Awards in the United Kingdom – only nine gold medals were awarded from more than 300 wine, beer, spirits and RTD product entries from around the world.
• Grant believes that Moscato is also an excellent wine introduction for Generation Y consumers. “We would rather see the next generation starting to experiment with wine rather than alco-pops and lolly drinks. This demographic will be the next Riesling, Chardonnay and Shiraz drinkers.”
• keep an eye out for an exciting new spring marketing campaign for the Moscato built around the concept of ‘Young Love’.
The 2009 Grant Burge Moscato Frizzante has an approachable, delicate style and retails for around $18.00 per bottle.